USER

EXPERIENCE

Designer.

About

Hello! Hola!

My name is Ximena,

I'm a UX designer who swapped the runway for user journeys. My creative roots lie in fashion and business management, but I’ve found purpose designing experiences that blend clarity, emotion, and driven thinking.

My projects.

No. 1 UX Research

This case explores the real-life struggles people face when forming new habits in a fast-paced, distraction-filled world. Through user research, I identified key pain points and motivations to inform the design of a simple, sustainable habit tracking experience.

No. 2 Information Architecture

This project offers an improvement in the information architecture of the Booking.com website, as well as features that help maximize the user experience for booking a trip.

Presentación Proyecto Web Elegante Minimalista Beige (1).png

No. 3 Website Audit & Low-fidelity Wireframe

This project is a redesign of Penny Juice’s homepage to improve usability, visual hierarchy, and user experience.

The project includes a UX audit, competitor analysis and the creation of a low-fidelity wireframe focused on simplifying navigation and enhancing user engagement.